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| The Footprint Story | |||
| How it all began | |||
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"SOUTH
AMERICA IN A NUTSHELL" Footprint has one of the longest track records in guidebook history. It all started in the 1920s with the publication of the first South American Handbook, now the world's longest running guidebook in the English language. . |
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| It was 1921 | |||
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Ireland had just been partitioned, the British miners were striking for more pay and the Federation of British industry had an idea. Exports were booming in South America - how about a Handbook for businessmen trading in that far away continent? The Anglo-South American Handbook was born that year, written by W Koebel, the most prolific writer on Latin America of his day.
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| 1924 A Half Guinea book for Half-a-Crown | |||
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Two editions later the book
was 'privatised' and in 1924, in the hands of Royal Mail, the steamship
company for South America, became the South American Handbook, subtitled
'South America in a nutshell'. This annual publication became the 'bible'
for generations of travellers to South America and remains so to this
day. |
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| 1939 | |||
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As the continent opened up South American Handbook reported the new Pan Am flying boat services and the fortnightly airship service from Rio to Europe on the Graf Zeppelin. For reasons still unclear but with extraordinary determination, the annual editions continued through WW2. The editor of the day referred obliquely to the 'difficulties' of getting updating information through the U-boat blockade and complained about the blast damage to the window of his London office which made it rather draughty. |
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| 1970 | |||
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From the 1970s, jet aircraft transformed travel and many more people discovered South America using the Handbook as their guide and companion. The energetic editor John Brooks expanded the coverage to widen the appeal, inspiring everybody, not just business travellers, to explore this vast and varied continent. Famous travellers have used the Handbook too. Graham Greene once sent some updates and addressed his envelope to 'The publishers of the best travel guide in the world, Bath, England'. Paul Theroux in his South American railway odyssey The Old Patagonian Express often refers to 'the Handbook'. |
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| 1990s | |||
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During the 1990s Patrick and James Dawson, the publishers of South American Handbook set about developing a new travel guide series with this legendary title as the 'flagship'. Guides to the Caribbean, Mexico & Central America, India, Southeast Asia, Africa and the Middle East were published, at the time, under the imprint of Trade & Travel Publications. |
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| 1997 | |||
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By now there were about a
dozen travel guides in the series and the new Footprint imprint was launched,
followed in 1999 by the development of the award-winning travel-tough
paperback format and an explosion in the range of guides in the series. |
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| 2001 onwards | |||
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The Footprint series is constantly
growing, at present it covers more than 120 countries worldwide. Recently
a number of city guides covering London, Dublin, Edinburgh and Rio de
Janeiro have been launched. Many more travel guides are in the pipeline. |
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